PRIVACY POLICY

Effective date: August 14, 2025

Retail Sports Marketing Inc. ("us," "we," or "our") operates websites, including https://www.rsmbiz.com, Retail Sports Marketing mobile applications, and/or other online services (collectively, the "Services"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Services and the choices you have associated with that data. If you are a visually impaired individual, an individual with another disability, or seek support in another language, you may access this Privacy Policy by emailing us at info@rsmbiz.com.

For the purposes of many privacy laws, we are the data controller of your personal data. Our contact information is found at the end of this Privacy Policy if you have any questions or concerns about this Privacy Policy. This Privacy Policy does not apply where we collect and otherwise process personal data as a processor/service provider on behalf of our customers who are the controllers of your personal data.

This Privacy also does not apply to third-party websites, products, or services, even if our Site links to them or vice versa. We recommend that you review the privacy practices of those third parties before sharing personal data with them.

Please note that we are providing the following disclosures and rights regarding personal data in the interest of transparency and our commitment to privacy; such disclosures and rights are not intended to waive any applicable exemptions under federal and state laws. ‍

Personal Data Collection

For the purposes of this Privacy Policy, “personal data” means individually identifiable information about an individual consumer collected online by the operator and maintained by the operator in an accessible form. Personal data does not include “aggregate” or other non-personally identifiable information.Aggregate information is information that we collect about a group or category of products, service, or users that is not personally identifiable or from which individual identities are removed.

Personal data you provide us: While using our Services, we may ask you to provide us with the following information:

  • Email address
  • First name and last name
  • Address
  • Professional or employment information
  • Date of Birth
  • Age
  • Phone number

Personal data collected automatically: We may use cookies and other tracking technologies such as web beacons, embedded scripts, and tags, which collect information from you automatically as you use our Services, including:

  • Browser and device data. When you use our Services, we may automatically collect information such as IP address, geolocation data, device identifier, device type, operating system andInternet browser type, screen resolution, operating system name and version, device manufacturer and model, language, plug-ins, add-ons, and the language version of the Services you are using.
  • Usage data. When you use our Services, we may automatically collect information such as browsing history, time spent on theServices, pages visited, links clicked, language preferences, patterns of use, and the pages that led or referred you to our Services. We also collect information about your online activities on websites and connected devices overtime and across third-party websites, devices, apps, and other online features and services. Please review Section 4 below for more information about our use of these technologies.

Personal data collected from others: We may also collect information from the following sources:

  • Service providers. We may collect personal data via our service providers, including those providing hosting, analytics, and other services.
  • Social media and other content platforms. We may also collect personal data through platforms such as Instagram and LinkedIn if you interact with us on those platforms.  
  • Other third parties. We may also collect personal data from third-party data providers, business and marketing partners, affiliates, ad network providers, and advertisers.

We may combine the personal data we receive from these third parties with personaldata we otherwise collect about you through your use of our Services.

Use of Personal Data

Retail Sports Marketing Inc. uses the collected personal data for various purposes, including:

  • To provide, operate, and maintain our Services
  • To notify you about changes to our Services
  • To allow you to participate in interactive features of our Services when you choose to do so
  • To provide customer support
  • To communicate with you in accordance with your preferences to provide you with updates and other information relating to the Services, and for marketing and promotional purposes through email and any other channels you choose to communicate with us
  • To contact you regarding changes to the Services and/or any of the Services’ policies
  • To prevent unauthorized, improper, or illegal activities on the Services
  • For systems and data security
  • For internal business purposes
  • To gather analysis or valuable information so that we can improve our Services
  • To monitor the usage of our Services
  • To detect, prevent, and address technical issues
  • For targeted advertising, and to understand the usefulness to you of the advertisements or content that have been delivered to you
  • For evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about the users of ourServices is among the assets transferred
  • To comply with our legal obligations, including responding to subpoenas, court orders, or legal process; and to establish or exercise our legal rights or defenses against legal claims
  • For purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy or for any other legal purpose not inconsistent with this Privacy Policy
Disclosure of Data

We may disclose personal data to the following categories of third parties:

  • Our affiliates and subsidiaries. We may disclose personal data to our affiliates and/or subsidiaries to provide our Services and for internal business purposes.
  • Service providers. We may disclose personal data to our service providers to provide services on our behalf, such as payment processing, analytics, advertising, hosting, marketing, customer and technical support, and other services.
  • Third-party platform advertising. We may share your information with third-party platform providers, including advertising, social media, and analytics companies, who assist us in serving advertising regarding the Services to others who may be interested. We also partner with third parties who use cookies to serve interest-based advertising and content on their respective third-party platforms that may be based on your preferences, location and/or interests.
  • Other Third Parties. We may share your information with other third parties including joint marketing campaign partners and data co-ops and data brokers.  
  • Compliance and harm prevention. Under certain circumstances, we may be required to disclose your personal data if required todo so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose personal data in the good faith belief that such action is necessary to: to comply with a legal obligation; to protect and defend our rights or property; to prevent or investigate possible wrongdoing in connection with theServices; to protect the personal safety of users of the Services or the public; and to protect against legal liability  
  • Business transfers and transactions. If we are involved in a merger, acquisition, asset sale, or other corporate combination, your personal data may be transferred to the acquiring or surviving entity.
Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to track the activity on ourServices and hold certain information. Cookies are files with small amount of data which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Examples of cookies we use: The cookies and other tracking technologies we use generally fall into the following categories:

  • Strictly necessary cookies: These are required for the operation of the Services. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies which are erased when you close your browser.
  • Performance cookies: These allow us to recognize and count the number of users of the Services and see how such users navigate through the Services. This helps improve how the Services work, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies which are erased when you close your browser.
  • Functional cookies: These improve the functional performance of the Services and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Services. These cookies are session cookies which are erased when you close your browser.
  • Advertising/Targeting cookies: We utilize cookies or similar tracking technologies to collect information about your interactions with our Services. We may also use cookies to deliver content, including ads, relevant to your interests on our Services and third-party websites based on how you interact with advertisements or content.

Analytics Information

We may use Simple Analytics, Google Analytics, or other service providers for analytics services. These analytics services may use cookies to help us analyze how users use the Services. Information generated by these services (e.g., your IP address and other usage information) may be transmitted to and stored by Simple Analytics, Google Analytics, and other service providers on servers in the United States (or elsewhere) and these service providers may use this information for purposes such as evaluating your use of the Services, compiling statistic reports on the Services’ activity, and providing other services relating to Services activity and other Internet usage.  

Third-Party Ad Networks

Certain companies may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA Ad Choices Program and its opt-out program at https://youradchoices.com/.

In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). NAI has developed a tool that allows consumers to opt out of certain Interest-based Ads delivered by NAI members' ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see https://optout.networkadvertising.org/. Please be aware that, even if you can opt out of certain kinds of Interest-based Ads, you will continue to receive non-targeted ads. Opting out of one or more NAI or DAA members only means that those selected members should no longer, under the DAA / NAI rules, deliver certain targeted ads to you. This does not mean you will no longer receive any targeted content and/or ads (e.g.,from other ad networks). If your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different device or web browser(s), or use a non-browser-based method of access (e.g., mobile app), your NAI /DAA browser-based opt-out may not, or may no longer, be effective. Mobile device opt-outs will not affect browser-based Interest-based Ads even on the same device, and you must opt-out separately for each device. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Retention of Data

Retail Sports Marketing Inc. will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain personal data such as usage data for internal analysis purposes. This information is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.  

Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position, including regard to applicable statutes of limitations, litigation or regulatory investigations.

Transfer of Data

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your personal data.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Children's Privacy

OurServices are not intended for anyone under the age of 18, and we do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and you are aware that a child has provided us with personal data, please contact us, and we will take steps to remove that information from our servers.

GDPR Privacy Notice

This Notice applies to any individuals located within the European Economic Area (“EEA”) about whom we may have collected personal data from any source, including through your use of the Services. We provide this Notice in addition to the disclosures throughout the rest of this Privacy Policy to comply with applicable privacy laws, including the General Data Protection Act (“GDPR”),and related laws, regulations, and guidance from the European Union and/or its member states.  

Legal Basis for Processing Personal Data

We rely on one or more legal bases to process your personal data under applicable law. We may process personal data (i) as necessary to perform our contractual obligations to you; (ii) as necessary to pursue our legitimate business interests as further detailed below; (iii) as necessary for our compliance with our legal obligations such as a request or order from courts, law enforce mentor other government authorities; and/or (iv) with your consent.

We may collect, process, and maintain personal data to pursue the legitimate business interests outlined below. To determine these legitimate interests, we balance our legitimate interests against the legitimate interests and rights of you and others and only process personal data in accordance with those interests where they are not overridden by your data-protection interests or fundamental rights and freedoms. Our legitimate interests generally include:

  • Providing, improving, and developing our Services, including to deliver your requested services, send you messages and provide user support, customize the Services to better fit your needs as a user, develop new products and services, and perform internal analytics and research and development. This also includes sharing personal data with our trusted service providers that provide services on our behalf.
  • Protecting you and others and to create and maintain a trusted environment, such as to comply with our legal obligations and our agreements with you and other third parties, to ensure safe, secure, and reliable Services, and to detect and prevent wrongdoing and crime, assure compliance with our policies, and protect and defend our rights, interests, and property. In connection with the activities above, we may conduct internal research and profiling based on your interactions on various Services and information obtained from third parties.
  • Providing, personalizing, measuring, and improving our marketing, including to send you promotional messages and other information that may be of interest to you with your consent. We may also use personal data to understand our user base and the effectiveness of our marketing. This processing is done pursuant to our legitimate interest in undertaking marketing activities to offer products or services that may be of interest to you.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

In certain circumstances, individuals located in the EEA have the following data protection rights:

  • The right to access. You have the right to request confirmation of whether we process personal data relating to you, and if so, to request a copy of that personal data.
  • The right to erasure. You have the right to request that we erase your personal data in certain circumstances provided by law.
  • The right to rectification. You have the right to request to have your personal data corrected or updated if that information is inaccurate, outdated, or incomplete.
  • The right to object to processing. You have the right to object to our processing of your personal data.
  • The right to restrict processing. You have the right to request that we restrict the processing of your personal data.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal data. Please note that we may ask you to verify your identity before responding to such requests.
  • The right to lodge a complaint. You have the right to complain to a data protection authority about our collection and use of your personal data. A list of data protection authorities in the EEA is available here.

To exercise the privacy rights described above, please email us at info@rsmbiz.com. Any request you submit to us is subject to an identification and residency verification process as permitted under applicable law. Additionally, all requests are subject to certain exceptions under applicable law, which may vary.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: info@rsmbiz.com

By phone number: 1 (800) 944-9224