RSM | 25 Years Strong
I am honored to let you know that RSM is celebrating our 25th Anniversary.
To each of you, I say THANK YOU.
Since Day One, RSM has focused on delivering outstanding results for our clients ~ but what we really pride ourselves on is providing the very best in customer service, executing with excellence and exceeding our clients' (and everyone's) expectations.
Big words? Yes. Yet, treating others the way they want to be treated (or better) isn't rocket science. RSM Doesn't believe in excuses and never will. We call it "The RSM Way".
From creating and executing the largest retail promotion in America's history... to executing over 100,000 retail events at a 95%+ rate in one year... to developing and managing a 6,000+ person company meeting in less than 90 days... to turning decals around minutes before a race for a major customer when others forget ~ RSM is David vs. Goliath and we all know who won that one!
Creativity. Integrity. Commitment. Excellence.
From Day One, that's been RSM's commitment to you... and it will be for years to come.
In today's environment, so many brands, retailers and companies are facing challenges and hurdles like never before. In times like this, RSM thrives... reach out to us, we're here to help you! 
On behalf of all the team at RSM, we THANK YOU for your support, friendship and teamwork and look forward to many more years.
James Doyle Signature
Winning at Retail.
Shopper Engagement | Consumer Promotions | Retail Events | Experiential Marketing | Retail Strategy & Consulting

The best shopper marketing & 
retail promotions specialist in the business.

The Best Shopper Marketing and Retail Promotions specialists in the business.
RSM is 'David vs. Goliath'... and we thrive on producing results that giants just talk about.

What We Do

Using retail strategy expertise, RSM develops integrated marketing solutions that drive strong return on investment, measurable overall performance and outstanding sales at retail and beyond.

Retail Promotions

Retail activation tactics
In-store product promotions
Comprehensive turn-key programs
Development of multi-vendor programs
In-store Point of Sale (POS)
Sweepstakes & contest administration
Sales driving programs
Incremental merchandise displays
Shopper engagement promotions

Enhanced Demos

Retail marketing events
In-store events
Multi-brand events
Interactive product demos
Memorable product experiences
Small scale retail events

Experiential Marketing

Large scale retail events
Food trucks
Marketing event tours
Festival marketing activation
Corporate entertainment events
Corporate marketing events
VIP experiences
Multi-brand events
Mobile marketing events

Digital Engagements

Email marketing
Website development
Social media strategy
Influencer marketing
Search engine marketing
Pay Per Click (PPC)
Search engine optimization (SEO)
Digital advertising
Augmented reality
Mobile applications
Reporting and analytics
Digital sweepstakes & contests

Strategic Partnerships

Align brands with lifestyle, entertainment & sports properties at retail
Strategy to leverage existing brand sponsorships
In-store demo strategy
Shopper marketing activation
In-store promotions
Corporate sponsorship activations
Retail merchandising strategy
Experiential marketing strategy

Creative Services

Full-service creative capabilities
Program development and design
Brand assets
In-store creative
Event materials
Pre-event rendering
Website development
Food photography
Mobile applications
Video development
Social media assets
Print promotional materials


Years of success at retail


Retail activations executed annually


Brands worked with at retail


As a privately held company, RSM prides itself on unmatched flexibility, an agile work style, unparalleled customer service and exceeding expectations everyday.
Realities of Retail

Realities of Retail

Understand and translate the realities of retail into successful programs.
Drive Sales

Drive Sales

Judge programs based on driving sales, return on investment (ROI) and performance.
Best in Class Execution

Best in Class Execution

We thrive on 'best in class' service, execution and performance.
Success at Retail

Success at Retail

Proven success at Walmart, Kroger Co.,
Family Dollar and across grocery, mass, club,
c-store, dollar and home improvement channels.
Drive Partnerships

Drive Partnerships

Proven ability to work with major properties to develop compelling retail promotions including:
College Sports, Professional Sports Teams, Country Music Association, NASCAR, DAYTONA 500, Cause Marketing and many more…
Proven Success

Proven Success

Developed the largest retail sports promotion in America’s history with the Kroger Co. and the DAYTONA 500.